So what goes into a project plan? PLENTY! I’ll spend a lot of time researching and thinking about your company, products, services, brand, customers and competition and put it all together in very detailed strategic plan.Here are just a few of the items that may be in your
project plan:
- Web site objectives
- How the site will be used
- Target market: demographics, psychographics, geographics, and any other “fix” that is appropriate
- Product/service description, benefits, niche
- Competitive analysis: those with Web sites and those without Web sites.
- Your differentiators from your competitors
- Site architecture with content plan
- Domain name strategy
- Web host strategy
- Creative strategy
- Programming strategy
- Search engine marketing strategy
- Call to action
- Production schedule